From time to time I will share with you advice and ideas on how to increase your minigeza sales. Luckily the MiniGeza is not difficult to sell as the brand is already well known in the market, and of course, it is a superior product.

 

Today I want to discuss the basics of selling the MiniGeza. When you ask any marketer what FAB means, he/she will immediately tell you it stands for Features, Advanages and Benefits. We take the product and then firstly derive the Features, turn the features into advantages and turn the advantages into benefits.

 

A feature is "what does it look like? What colour is it?

 

A advantage is "what does the feature do?

 

A benefit is: "what does the advantage do for me?

 

Let's use an example:

 

Feature: The MiniGeza has a round oval shaped plastic cover

 

Advantage: The oval shaped plastic cover sucks in cold water and blows out hot water. It also protects the element.

 

Benefit: The MiniGeza unique oval shaped design includes a patented booster which super heats your water super fast. It sucks in cold water and blow out hot water, this ensures that your water is heated three times as fast as conventional water heating. This saves you time and money. Your safety comes first and therefore the MiniGeza is designed in such a way that you will never risk injury due to burns.

 

You see, we use marketing talk (benefits) to sell our products. People always want to know WIIFM (What Is In-it Form Me). Tell them how they will benefit form the MiniGeza and that will take their attention away from the price.

 

Next time we will discuss objection handling techniques.

 

If you have any sales advise or tips, please let us know.

 

Regards, Hennau